BookaTrack to open official Caterham dealership at DoningtonBookaTrack.com Ltd, the UK and Europe's leading track day organiser, are to embark on an exciting new opportunity, as they prepare to open an official Caterham dealership in January 2016. Based alongside their current facilities at Donington Park circuit, the team have joined forces with Caterham Cars Ltd to take on the Midland franchise of the Caterham brand.
Donington Park is a highly sought after central location, and is the prime destination for automotive and motorsport enthusiasts. The addition of a dedicated Caterham showroom will compliment the BookaTrack business growth and will be ideally situated for customers.
BookaTrack has recently taken over the lease of a 7000 square foot unit at the circuit, opposite the Formula E headquarters, a superior location at the entrance to the circuit paddock. With the majority of spectators passing through these gates at all events, it is set to attract the most on-target footfall of any showroom in the world.
The showroom is set to stock a range of Caterham cars, to suit all interests and experiences. The need to test and demonstrate the ability of the cars is a vital aspect for any showroom. A dedicated events calendar combined with the use of the Donington Park circuit and facilities will ensure customers can enjoy the full experience, from browsing of the cars, through to test drive and sale.
BookaTrack Director Jonny Leroux said: "The opening of our own Caterham franchise at Donington Park is the culmination of over 15 years worth of passion, enthusiasm and commitment to both brands. The strong partnerships BaT has forged with both parties makes this a natural progression for us and one that we're all very excited to be involved with. Our new purpose-built showroom and the inclusion of the Caterham Experience in-house at Donington Park perfectly complement our existing range of services and ensures BaT are able to offer a complete progression from first timer to seasoned racer."
BookaTrack already has a fleet of 10 Caterham cars, including R300s, 620Rs and a Caterham Academy car. The ability to provide extensive customer service and maintenance with each car hire is second nature to the BookaTrack team. This level of customer service is guaranteed to transfer into the new showroom, with a team of highly trained staff and technicians on board.
As part of this exciting venture, it gives the ideal opportunity to increase the volume of the store and forward service we offer, including transport to all of our events. Our team of technicians are on hand to ensure customer cars are always ready for the next on track event.
As an added bonus, the company will be bringing the Caterham Drive Experience in-house, to enhance and compliment the Caterham hire service already on offer. The Caterham Drive Experience demonstrates a variety of skills and is the ideal way to learn the ropes of these fantastic Caterham machines. From 2016 the majority of Caterham driving experience events will take place at Donington Park, with a dedicated team of staff on hand to ensure the best possible encounter for all customers.
Caterham's Chief Commercial Officer, David Ridley, said: "We are delighted to be able to expand our UK dealer network in partnership with a company as knowledgeable and experienced with the Seven as BookaTrack.
"Donington Park is perfectly aligned to the Caterham brand thanks to both of our rich motorsport heritages.
"Additionally, the opportunity to deliver Caterham Experience events alongside a showroom in tandem with having exclusive access to the legendary circuit for customer demonstrations is a ground-breaking move for Caterham."
Donington Park Commercial Director Roger Lowe commented: "We are delighted that Caterham are heading to Donington Park and further strengthening the presence of BookaTrack on our site. Both companies are industry leaders and this announcement further adds to the recent regeneration of the circuit, and is another indication that Donington Park, with its central location is a key site for the motorsport industry. We look forward to the opening of the showroom, and of course the increased levels of driving participation for visitors to our circuit."
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12 October 2015
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